43% dintre utilizatorii online cunosc termenul de "behavioral targeting." (BT)
64% ar alege sa vada doar reclame care sunt relevante pentru ei.
51% nu sunt de acord ca advertiserii sa cunoasca ce au cautat ei pe internet.
Targetarea bazata pe comportamentul utilizatorului ajuta pe oamenii de marketing sa inteleaga mai bine consumatorii si pe agentii sa fie mai eficiente, sa aiba rezultate mai bune. Ofera editorilor posibilitatea de a segmenta continutul online in functie de tipurile de consumatori.
Sursa: Media Post
vineri, 31 iulie 2009
luni, 27 iulie 2009
vineri, 24 iulie 2009
10 characteristics of a point of view
Have a fresh point of view!
To stand out in a clutter, noisy, skeptical world wee need a singular perspective – a point of view – that distinguishes us and helps people better understand our companies and products.
A point of view sets you apart, speeds understanding and provokes conversations.
1.Engaging: evokes the response: “That’s interesting. Tell me more” – starts conversations rather than just informing
2.True: to be supported with facts, trend information, etc. The more evidence is to support point of view, the greater the likelihood that people will accept it as credible
3.Relevant: the more relevant the idea is to the intended audience, the more interested people will be.
4.Genuine: the organization has to believe the idea - truly
5.Fresh: the point of view doesn’t need to be original and new. It simply needs to be framed and expressed in a new way.
6.Connects the dots: - should connect to the business vision or strategy
7.Memorable: it sticks in a persons head, is easy to remember. The view should be simple and straightforward in concept and words.
8.: to be easy for the public to talk about it in their own words
9.Leggy: the idea resonate with multiple audiences, through multiple communication channels. The more legs a point of view has, the more you can build marketing and sales programs around it.
10.Likeable: do people like talking about your point of view? Is it so inspiring, provocative, brave or bold that they naturally jump into conversations about it?
To stand out in a clutter, noisy, skeptical world wee need a singular perspective – a point of view – that distinguishes us and helps people better understand our companies and products.
A point of view sets you apart, speeds understanding and provokes conversations.
1.Engaging: evokes the response: “That’s interesting. Tell me more” – starts conversations rather than just informing
2.True: to be supported with facts, trend information, etc. The more evidence is to support point of view, the greater the likelihood that people will accept it as credible
3.Relevant: the more relevant the idea is to the intended audience, the more interested people will be.
4.Genuine: the organization has to believe the idea - truly
5.Fresh: the point of view doesn’t need to be original and new. It simply needs to be framed and expressed in a new way.
6.Connects the dots: - should connect to the business vision or strategy
7.Memorable: it sticks in a persons head, is easy to remember. The view should be simple and straightforward in concept and words.
8.
9.Leggy: the idea resonate with multiple audiences, through multiple communication channels. The more legs a point of view has, the more you can build marketing and sales programs around it.
10.Likeable: do people like talking about your point of view? Is it so inspiring, provocative, brave or bold that they naturally jump into conversations about it?
Beyond Buzz - Word of Mouth Marketing
Lois Kelly, 2007, Amacom, USA.
New marketing is about conversations – listening, having something new to add and talking like we mean it instead of hiding behind prepackaged corporate steak.
Marketing’s purpose is to involve customers, helping them to understand the value of an organization or product to their wants and needs.
The goal of marketing is not to assert conclusions, but to engage an audience in a dialogue, which leads people to discoveries of their own.
People should talk about your company!
To provoke conversations, have something interesting to talk about.
Studies have found that more customers participate in meaningful conversations and interactions with companies, the more likely they are to purchase a product or service and recommend it to others.
Why creating buzz and word of mouth ?
1. Less consumer trust in companies. Customers want straightforward communications that address their interests.
2. Technology has made possible to talk with people in many way. Today’s communicating is direct and informal.
3. The struggle to make sense out of so many choices and so much available information
photo source: Flickr
10 Tips to make the BEST out of a Networking Event
1. Believe strongly in who you are and what you do;
2. When you arrive at a networking event you should find someone new to introduce yourself to. Avoid staying only with the people you know.
3. Remember why you’re there – to network. Focus on business.
4. Rather than telling a new contact all about yourself, spend your time asking them questions. It's amazing how much you'll learn!
5. Stop selling and start listening! When you meet someone for the first time, use it as an opportunity to get to know them. Begin to establish a relationship.
6. Share your experience and expertise with the other people;
7. Remember names, collect business cards.
8. During the course of a conversation, use the other person's first name two or three times. It will help you to remember it.
9. As a way of demonstrating your networking skills, introduce each new person you meet to at least one other person.
10. A networking event is not a time to see how many business cards you can acquire. Rather, it is a time to develop a few relationships that have potential
Source and more tips: www.workz.com
2. When you arrive at a networking event you should find someone new to introduce yourself to. Avoid staying only with the people you know.
3. Remember why you’re there – to network. Focus on business.
4. Rather than telling a new contact all about yourself, spend your time asking them questions. It's amazing how much you'll learn!
5. Stop selling and start listening! When you meet someone for the first time, use it as an opportunity to get to know them. Begin to establish a relationship.
6. Share your experience and expertise with the other people;
7. Remember names, collect business cards.
8. During the course of a conversation, use the other person's first name two or three times. It will help you to remember it.
9. As a way of demonstrating your networking skills, introduce each new person you meet to at least one other person.
10. A networking event is not a time to see how many business cards you can acquire. Rather, it is a time to develop a few relationships that have potential
Source and more tips: www.workz.com
joi, 23 iulie 2009
Consultatii IT Gratuite - Caravana Computer Troubleshooters
Oricine poate participa la evenimentul descris mai jos.
Bring your laptops :)
Caravana Computer Troubleshooters.
Unde: Primaria Sector 4
Cand: Joi, 30 iulie 10.30 - 2:00 PM
"Caravana se adresează în primul rând publicului larg acordând consultaţii IT gratuite timp de 1 zi în fiecare oraş dar şi carduri de reduceri de 50% la reparaţii sau chiar gratuităţi, în funcţie de natura problemei. "
mai multe: www.prwave.ro
Bring your
Cand: Joi, 30 iulie 10.30 - 2:00 PM
mai multe: www.prwave.ro
Abonați-vă la:
Postări (Atom)
