duminică, 7 septembrie 2008

Consumer Behavior

Harvard Business Review:

"Forgoing indulgences today can feed strong regrets later and near-term regrets about self-indulgence dramatically fade with time"

Anat Keinan and Ran Kivetz, "When Virtue is a Vice", HBR, jul-aug 2008.

"People are more likely to favor pleasurable want options, if consequences are immediate and good-for-you should options if consequences will occur in the future"

Katherine Milkman, "Tap Consumers' Desire for ", HBR, jul-aug 2008.

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