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- The Tipping Point - Malcom Gladwell
- Portretul unei Doamne - Henry James
- Cei frumosi si blestemati - Scott Fitzgerald

Beyond Buzz - Word of Mouth Marketing

Lois Kelly, 2007, Amacom, USA.

New marketing is about conversations – listening, having something new to add and talking like we mean it instead of hiding behind prepackaged corporate steak.

Marketing’s purpose is to involve customers, helping them to understand the value of an organization or product to their wants and needs.
The goal of marketing is not to assert conclusions, but to engage an audience in a dialogue, which leads people to discoveries of their own.

People should talk about your company!
To provoke conversations, have something interesting to talk about.


Studies have found that more customers participate in meaningful conversations and interactions with companies, the more likely they are to purchase a product or service and recommend it to others.

Why creating buzz and word of mouth ?
1. Less consumer trust in companies. Customers want straightforward communications that address their interests.
2. Technology has made possible to talk with people in many way. Today’s communicating is direct and informal.
3. The struggle to make sense out of so many choices and so much available information

photo source: Flickr

10 Tips to make the BEST out of a Networking Event

1. Believe strongly in who you are and what you do;

2. When you arrive at a networking event you should find someone new to introduce yourself to. Avoid staying only with the people you know.

3. Remember why you’re there – to network. Focus on business.


4. Rather than telling a new contact all about yourself, spend your time asking them questions. It's amazing how much you'll learn!

5. Stop selling and start listening! When you meet someone for the first time, use it as an opportunity to get to know them. Begin to establish a relationship.

6. Share your experience and expertise with the other people;

7. Remember names, collect business cards.

8. During the course of a conversation, use the other person's first name two or three times. It will help you to remember it.

9. As a way of demonstrating your networking skills, introduce each new person you meet to at least one other person.

10. A networking event is not a time to see how many business cards you can acquire. Rather, it is a time to develop a few relationships that have potential


Source and more tips: www.workz.com