Lois Kelly, 2007, Amacom, USA.
New marketing is about conversations – listening, having something new to add and talking like we mean it instead of hiding behind prepackaged corporate steak.
Marketing’s purpose is to involve customers, helping them to understand the value of an organization or product to their wants and needs.
The goal of marketing is not to assert conclusions, but to engage an audience in a dialogue, which leads people to discoveries of their own.
People should talk about your company!
To provoke conversations, have something interesting to talk about.
Studies have found that more customers participate in meaningful conversations and interactions with companies, the more likely they are to purchase a product or service and recommend it to others.
Why creating buzz and word of mouth ?
1. Less consumer trust in companies. Customers want straightforward communications that address their interests.
2. Technology has made possible to talk with people in many way. Today’s communicating is direct and informal.
3. The struggle to make sense out of so many choices and so much available information
photo source: Flickr
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